Developed for young consumers and those from emerging markets, MasterCard Unembossed can open your merchants' business to new customers while providing enhanced security and reducing risk. It can serve as a first step into the world of MasterCard card products and help create loyal relationships between new cardholders and your merchants.

Designed just for electronic terminals

MasterCard Unembossed cards look a little different, but they work like any MasterCard card. They have no raised letters or numbers, so they cannot be used in a manual imprinter. This encourages electronic transactions and eliminates the risk associated with offline transactions. The "100% ELECTRONIC" identifier under the brand mark reinforces that message, so people know that their transactions will be processed electronically.

MasterCard Unembossed is accepted at point of sale, ATMs, online, mail order and telephone order. It features the same authorization rules as traditional MasterCard cards with no special system edits.

Easy implementation and acceptance

MasterCard Unembossed cards work just like any MasterCard card at points of sale with electronic terminals. So if your merchants have an electronic data capture terminal, they're already eligible to begin accepting these cards without equipment or system changes.

However, since additional licensing is required to accept MasterCard Unembossed cards, merchants will need to contact their bank or processor to make sure they have already signed a MasterCard Electronic License Agreement.

Because MasterCard Unembossed cards feature a distinctive brand mark, merchants will want to display a decal indicating that their establishment welcomes this brand. Free decals, as well as Brand Reference and Merchant Training lay-by cards, are available.

Benefits of MasterCard Unembossed

• Incremental revenue and growth—can help your merchants increase revenue through previously untapped customer segments and local and international transactions.
• Enhanced control features—no raised numbers or letters, so offline transaction risk is eliminated.
• Cash and check conversion—can cut down on merchants' costs and reduce risk of cash and check handling.
• Easy implementation—uses the existing authorization system with virtually no changes in the clearing and settlement process.

Talk to your MasterCard representative to find out more.